in use
Lumos Aura
Lumos Aura is a soy wax candle brand concept created for Paq to showcase their diverse packaging capabilities. Designed to demonstrate that Paq can produce more than standard mailers, Lumos Aura highlights their ability to create custom packaging in a variety of shapes, finishes, and styles. With full creative control, the branding and packaging were developed to feel refined, modern, and representative of Paq’s craftsmanship and versatility.
Challenge
Create the logo, branding, and packaging design for Lumos Aura, a candle brand concept used to showcase Paq’s packaging capabilities across multiple platforms. The design needed to feel approachable yet upscale, featuring a pop of colour to draw attention on social media, the website, and direct marketing campaigns. The packaging also needed to inspire potential clients to see beyond standard mailers—something so eye-catching and elevated that consumers would want to keep it, reinforcing brand memorability.
Results
Developed a sophisticated yet inviting logo and colour palette that strikes the perfect balance between warmth and elegance. The packaging design is creative, aesthetically refined, and visually engaging—showcasing Paq’s ability to produce premium, retail-quality packaging. By combining thoughtful design details with an eye-catching presentation, Lumos Aura effectively demonstrates Paq’s versatility and craftsmanship in a way that attracts attention and inspires potential clients.
Project Overview
Scope:
Logo & Packaging Design
Timeline:
3 Days
Date:
2022
Team:
Solo Project
primary & secondary logos
colours
typography
in use
