in use
Elevate Reformer Academy
Elevate Reformer Academy is a pilates certification and retreat service based in Ontario. Their mission is captured in their name — to elevate instructors’ existing skills by focusing on cueing, programming, and advanced reformer methods often overlooked in traditional training.
Alongside in-studio certifications, they host reformer and hot pilates retreats in Muskoka, with plans to expand to new locations. By blending the structure of fitness bootcamps with pilates reformer training, Elevate offers a fresh, confidence-building approach that sets them apart in the industry.
Challenge
Develop branding that speaks to Elevate’s unique teaching method and core values while setting them apart in a competitive market.
Create a classic, delicate logo and select accessible typefaces that can be used consistently across multiple platforms.
Results
Elevate’s elevated logo, light & airy typefaces, and sophisticated colour palette bring a rejuvenated, fresh feel to the pilates certification market, while maintaining a consistent brand identity across all platforms.
Project Overview
Scope:
Logo, Branding
Timeline:
3 Weeks
Date:
2024
Team:
Solo Project
primary & secondary logos
colours
typography
in use
