Covr
Covr is a Burlington, Ontario–based company specializing in custom wallpaper and window films, with additional offerings in fabrics, signage, installation, and architectural services. Their primary focus is helping architects, interior designers, and development professionals bring commercial spaces—such as hotels, restaurants, and hospitals—to life through both functional and aesthetic solutions.
As a division of Category 5, Covr delivers a complete service from conception to installation.
This full-service approach ensures fewer errors, smoother workflows, and stronger client relationships, while their name—Covr—reflects their core expertise: covering walls and windows with tailored, innovative design solutions.
Challenge
Create a complete brand identity and digital presence for Covr that reflects their professionalism, appeals to architects and interior designers, and stays cohesive with the parent brand, Category 5. The project required developing a logo, branding, website, and additional collateral that together form a consistent, trustworthy, and sophisticated brand system.
Project Overview
Scope:
Logo, Branding, Web Design, Graphic Design Assets
Timeline:
Multiple
Date:
2024 - 2025
Team:
Solo Project
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Logo Design & Branding
Challenge
Create a logo and brand identity that reflects Covr’s core products and services—wallpaper and window films—while maintaining visual cohesion with the parent brand, Category 5. The branding needed to resonate with architects, interior designers, and development professionals, conveying sophistication and trust to a discerning, design-focused audience.
Results
Created a logo and brand identity that clearly defines Covr’s purpose while staying cohesive with the parent Category 5 brand. Using the Gilroy font as a foundation, I added distinctive design elements—such as the cut-out “C” and wallpaper “R”—to reflect Covr’s focus on coverings like wallpaper and window films.
The overall branding is light, clean, and sophisticated, designed to highlight Covr’s projects while appealing to their target audience of architects and interior designers. This approach communicates trust, professionalism, and an established presence in the market.
primary & secondary logos
colours
typography
Web Design
Challenge
Design a functional, user-friendly website that showcases Covr’s full range of products and services while providing real value to the user. The site needed to deliver information clearly and effectively without overwhelming visitors, ensuring a smooth experience for architects, designers, and development professionals exploring Covr’s offerings.
Results
Created a website that highlights Covr’s full range of products and services while offering clear informational value to the user. The design is clean and easy to navigate, ensuring an intuitive experience for architects, designers, and development professionals. By keeping the branding light and minimal, the web design allows Covr’s products and services to take center stage, resulting in a site that is both functional and aesthetically pleasing.
web design style sheet
in use
website in use
Graphic Design Assets
Challenge
Develop supporting graphic design assets that extend Covr’s brand identity across multiple platforms and uses. This included creating a wallpaper catalogue that sales reps could use to showcase products—featuring market-researched patterns, mockups of commercial interiors, and swatches presented in a way that let the designs stand out without distraction.
In addition, Covr needed a sales deck that clearly communicated who they are, what they do, and their full range of services, while maintaining consistency with the brand and standing out in a competitive market. Finally, a cohesive social media presence was required, with a theme that carried Covr’s branding seamlessly into digital spaces.
Results
Wallpaper Catalogue
Created not only the catalogue design but also the wallpaper swatches and custom mockup scenes to showcase products in real-world contexts such as hotels, restaurants, and office spaces. Conducted market research to design seven original wallpaper patterns, selected colour palettes, and developed names for both patterns and colours. The catalogue layout was kept clean and minimal so that swatches and scenes remained the focal point.
Sales Deck
Designed a standout presentation that communicates who Covr is, what they do, and the full range of products and services, while staying consistent with brand identity.
Social Media
Developed a cohesive theme for written posts and established Covr’s social presence, extending the brand identity across digital platforms.
